According to Sky News agency, British Advertising Standards Authority officially banned the Apple iPhone TV advertising. The main idea of banned short movie clip is “You never knew what part of the Internet do you need… that’s why all parts of the Internet are on the iPhone”. Some people from the TV audience were irritated by the last words in the advertisement scene. They have drawn attention to the next gap: iPhone’s browser doesn’t support Flash and Java internet technologies, that’s why you wouldn’t be able to see the sites, that use these technologies. The regulator agreed with this argumentation, considered this fact as advertising rules violation and banned the clip. Now Apple must edit the wrong video clip to continue their advertisement company on television. The Apple’s officials say, that they meant the ability of iPhone owners to visit all the sites on the Internet unlike other mobile operator’s users, who are limited to view www-resources on their mobile devices. And all the sites, shown in the advertisement scene are opened on iPhone without any errors.
Probably that’s the simple misunderstanding between iPhone authorities and the TV auditory. But it’s more likely to consider it as a little corporate war between Apple and it’s competitors. Every movie clip about iPhone, that wasn’t demonstrated on TV, leads to the sales collaps. And the only who takes care of this are the other mobile phone producers.
The iPhone was presented a year ago. On 11 of July, 2008 the renewed version, iPhone 3G began to conquer mobile phones markets all over the World. It took Apple only two days to sell two millions of these 3G-mobiles.
P.S. By the way, here’s this scandalous video clip. This is not advertising. Just for your information, of course =).
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