Many people were shocked to see a 17 pages of Steve Jobes obituary. The Apple HQ in Cupertino was overwhelmed with phone calls. The people wanted to know, whether this is true.
Cupertino people were surprised, to put it mildly: why everyone knows that Apple’s frontment is dead, but not the Apple people?
Apparently, Bloomberg hase published the obituary… by mistake. In many agencies there is a common practice to prepare the obituaries in advance. They write it, while the person is still alive. This way they can react as fast as possible: when the “victim” is finally dead, the obituary is pretty much ready to be published. They simply take it from the archive, publish it and amaze their rivals with their speed.
Bloomberg’s webmasters have fixed the issue pretty fast, but the obituary went in the Web. The original can be found here. The text is about Jobes’ life, achievements, people to be contacted in first place: family, colleagues, politicians, Steve Voznyak, Bill Gates, etc.
This situation is not new. Wikipedia even has a category – List of premature obituaries.
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